Today, toys are more divided by gender stereotypes than they were 50 years ago, thanks to broader marketing shifts in the industry and worldwide. But over the last five years theres been increasing interest in shifting the paradigm, sparking debate that both toy companies and the White House are paying attention to. Meanwhile, the Internet has given gender-neutral and non-stereotypical toys a chance to find buyers outside of big-box retailers, providing new options for parents who want their children to be able to play with toys based on their interests rather than their gender.
Babies are born with curiosity. The best toys tap into that inquisitive spirit—helping them explore the world and build skills and confidence along the way.
The energy and chaos of running around on the playground isn't the break all kids need during the school day. Introverts may do well to have an alternative.
Although we become parents, we never truly cease to be children. Sure, we are saddled with profound responsibilities. But we can embrace our inner kid, too.
ParentCo.
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